At the helm of Parsley360, Sheryl Anjanette, Founder and Chief Executive Officer, brings more than three decades of experience in leadership, marketing, and performance optimization. Sheryl's professional journey, marked by significant roles even before her entrepreneurial venture in 2001, reflects a deep-seated commitment to enhancing organizational health and efficacy.

Sheryl's early career includes pivotal director roles and her notable contribution to the implementation strategy following the merger of Elizabeth Arden and Mario Tricoci, where she developed a comprehensive management and leadership program for their retail division. Her tenure as Vice President at FFF Enterprises, a biopharmaceutical distribution company, further underscores her expertise. There, she successfully built a high performing team, managed multiple companies and programs, launched an award-winning industry magazine, and transformed a cost center into a profit center for the company.

Holding advanced certifications in strategy, performance technology, cognitive behavioral neuroscience, and clinical stress, anxiety and emotional regulation, Sheryl's academic background complements her hands-on industry experience. Her insights as the best-selling author of "The Imposter Lies Within" and her status as an international speaker reflect her ability to translate complex concepts into actionable strategies.

At Parsley360, Sheryl's passion for organizational health is the driving force. She brings a wealth of experience, strategic vision, and a proven track record in leadership and performance optimization, guiding enterprises towards operational excellence and robust growth.

Adrien Poirier, Chief Financial Officer, brings over three decades of extensive experience in financial and operational leadership to the team. His background as a CFO and COO in various industries showcases his adeptness in guiding companies through growth and change with strategic financial planning and operational oversight.

Adrien's academic credentials include an MBA in Finance/Economics from the University of Southern California, providing a solid theoretical foundation to his practical expertise. Since January 2012, he has been the driving force as President/CFO at Enforcement Optix, LLC, where his strategic insights and financial acumen have been key to the company’s growth and stability.

During his tenure at Cora Global, LLC, from June 2016 to May 2020, Adrien played a critical role in managing complex financial operations for leisure and resort development projects. This role demanded a high level of financial savvy and collaborative skills, as he worked closely with governments, partners, and clients to realize large-scale projects.

Adrien's experience as CFO at Sweet Candy/Cinnaworks and his strategic role at Baja Fresh highlight his adaptability and strategic thinking in diverse business environments. His expertise in aligning financial strategies with company goals has been a consistent theme throughout his career, ensuring operational efficiency and fiscal health.

At Parsley360, Adrien's seasoned perspective in financial leadership is invaluable. His strategic approach to growth and proven track record in financial management instill confidence that the company's ambitious goals are supported by robust financial and operational strategies. His presence at Parsley reassures investors and stakeholders of the company's commitment to sustainable growth and financial stability.

Mark Morsch is a strategic advisor to executive leadership of start-up and high-growth companies to support market positioning, deliver on innovation, and succeed in product launch.

Previously, for 10 years Mr. Morsch was vice president of technology at Optum leading strategy and innovation initiatives for artificial intelligence (AI) and natural language processing (NLP) capabilities across products. He led a team of technology and industry experts that developed, commercialized, and scaled AI & NLP technology for providers, payers and life sciences.  

As an entrepreneur, Mark was part of the founding team for A-Life Medical, a pioneering company which applied AI & NLP to clinical documentation and coding. A-Life Medical was acquired by Optum in 2010 for $85M.   Mark is an inventor with multiple patents in AI, health information, and early disease detection.  He was co-inventor and primary architect of the patented LifeCode NLP engine that today processes billions of pages of clinical documents per year for providers and payers.