Meet Our
Experienced Team
Sheryl Anjanette
Founder, CEO and Chairman of the Board
At the helm of Parsley360, Sheryl Anjanette, Founder, Chief Executive Officer and Chariman of the Board, brings more than three decades of experience in leadership, marketing, and performance optimization. Sheryl's professional journey, marked by significant roles even before her entrepreneurial venture in 2001, reflects a deep-seated commitment to enhancing organizational health and efficacy.
Sheryl's early career includes pivotal director roles and her notable contribution to the implementation strategy following the merger of Elizabeth Arden and Mario Tricoci, where she developed a comprehensive management and leadership program for their retail division. Her tenure as Vice President at FFF Enterprises, a biopharmaceutical distribution company, further underscores her expertise. There, she successfully built a high performing team, managed multiple companies and programs, launched an award-winning industry magazine, and transformed a cost center into a profit center for the company.
Holding advanced certifications in strategy, performance technology, cognitive behavioral neuroscience, and clinical stress, anxiety and emotional regulation, Sheryl's academic background complements her hands-on industry experience. Her insights as the best-selling author of "The Imposter Lies Within" and her status as an international speaker reflect her ability to translate complex concepts into actionable strategies.
At Parsley360, Sheryl's passion for organizational health is the driving force. She brings a wealth of experience, strategic vision, and a proven track record in leadership and performance optimization, guiding enterprises towards operational excellence and robust growth.
Craig Martin
Co-Founder, CSO and Board Member
Craig Martin, co-founder and Chief Technology Officer at Parsley360, stands at the forefront of AI innovation in performance optimization. His expertise extends through the complexities of generative AI, emotion and sentiment analysis, and high-stakes data security, reflective of Parsley's commitment to government level, secure and private AI solutions.
With a career spanning over four decades, Craig's profound knowledge of business-class software development, advanced system analytics, and High-Performance Computing (HPC) has positioned him as a leader in AI-driven technologies. His experience with Big Data and predictive modeling has been instrumental in advancing Parsley's AI capabilities, especially in the nuanced fields of systems biology and bioinformatics.
Craig's distinguished role in projects with the Department of Defense (DoD) highlights his expertise in developing secure and resilient technologies. This experience is crucial to Parsley's dedication to implementing government-level security and privacy protocols, ensuring the highest standards of data protection and ethical AI use.
As the CEO of Metaphor Logic, Craig led the development of machine learning applications in precision medicine, genetics, and computational linguistics, showcasing his versatility in tackling complex AI challenges. His tenure at Simulations LLC as a Systems Engineer on the Board of Advisors involved critical R&D in military hardware and internet security, further solidifying his credentials in secure systems design.
In his role as Chief Technology Officer, Craig spearheaded the development of a pioneering coaching software platform, a venture that aligns closely with Parsley's focus on AI-driven coaching solutions. His leadership in this project involved full-stack development of a mobile-first SaaS platform, leveraging machine learning for enhanced semantic analysis, scheduling, and workflow engines. This experience, devoid of its specific corporate identity, remains a cornerstone of Craig's expertise, directly contributing to the innovative AI coaching tools at Parsley Performance Solutions. His work, enhancing user experiences through real-time communication and advanced AI, is instrumental in shaping our sophisticated coaching applications.
At Parsley360, Craig's leadership is integral to driving technological innovation and maintaining robust security standards. His deep understanding of AI's potential in enterprise optimization and commitment to ethical, secure technology development make him an invaluable asset in Parsley's mission to revolutionize AI applications in the business world.
Mark Morsch
Chief Technology Officer
Mark Morsch is a pioneering technology leader with over three decades of experience in artificial intelligence (AI) and natural language processing (NLP). He brings deep expertise in deploying and scaling enterprise-level AI solutions in highly regulated industries, including healthcare and corporate environments.
As CTO, and part of Parsley360’s founding team, Mark is pivotal in the development of our AI-driven solutions that transform workplace performance and well-being. His proven track record in innovation, team leadership, and problem-solving makes him instrumental in shaping Parsley’s technology strategy and execution.
Previously, Mark was a founding team member of A-Life Medical, an AI MedTech company that pioneered the application of AI & NLP in clinical documentation and coding. A-Life was acquired by UnitedHealth Group’s Optum in 2010 for $85 million, cementing its role as a foundational technology in healthcare automation.
Following the acquisition, Mark served for 10 years as Vice President of Technology at Optum, where he led strategy and innovation initiatives for AI and NLP across a portfolio of healthcare products. He built and led high-performing teams that successfully developed, commercialized, and scaled AI solutions used by providers, payers, and life sciences organizations to process billions of clinical documents annually.
A recognized inventor and thought leader, Mark is co-inventor on seven issued patents in AI, health information, and early disease detection. He was also the primary architect of the patented LifeCode NLP engine, which remains a core technology in clinical data processing today.
Mark’s ability to navigate complex technological and operational challenges with strategic insight and calm leadership makes him a critical asset in Parsley’s mission to redefine AI-powered emotional intelligence and workplace well-being at scale.
Jim Cerna
Chief Financial Officer
Jim Cerna brings over 30 years of experience in public companies and more than two decades in executive leadership roles, including the C-suite. Most recently, Jim served as Chief Financial Officer at Deploy360, a user-centered software development company focused on providing software engineering services for the Department of Defense (DoD) with an emphasis on continuous software improvement.
In parallel, Jim was Head of Capital Markets at Loop Media, Inc. (NYSE: LPTV), where he led risk management and investment banking efforts from 2021 to 2024. Before this, he served as CFO of Loop Media, a leader in video streaming services, driving financial strategy and supporting the company’s mission to deliver curated music and entertainment content.
Jim’s extensive leadership background includes serving as CEO of FogChain Inc., a publicly traded software company in Silicon Valley, and CEO and CFO of SauceLabs Inc., one of the largest global software testing companies. Earlier in his career, he held executive positions at Armada Oil, Lucas Energy, and NetCurrents. Jim is the author and co-author of seven patents, including three granted to date, highlighting his innovative contributions to technology and business strategy. His expertise spans software development, video streaming, and financial strategy, making him an invaluable asset in driving Parsley’s financial strategy and operational growth.
Jim is a Lieutenant and Pilot with the Civil Air Patrol, U.S. Air Force Auxiliary, Squadron 192, and holds multiple certificates of achievement from the Institute of Chartered Financial Analysts. His diverse experience, entrepreneurial spirit, and financial acumen make him a pivotal addition to the Parsley team, where he will oversee financial strategy and operational excellence to support the company’s mission of transforming workplace performance and well-being.
Ozlem Tuskan
Senior Vice President, Marketing & Communications
Ozlem Tuskan is a visionary brand strategist with over two decades of experience shaping and guiding brands through innovative marketing and communication strategies. Based in London, her work has consistently focused on fostering real change and giving voice to people and brands that aim to disrupt positively and drive cultural change.
Ozlem's career is distinguished by her roles as an advisor and founder, working closely with C-suite leaders and founders across diverse sectors. Her expertise lies in understanding emerging needs, anticipating market trends, and aligning brand strategy with organizational objectives to accelerate business growth. At the heart of her approach is a commitment to creating human-centric brands that resonate deeply with audiences.
As the Founder of The Resilient, Ozlem supported conscious founders and CEOs, predominantly female, in accelerating business growth through resilient brand, innovation, and mindset strategies. Her work at The Resilient and her advisory role at Female Founders Rise have been instrumental in empowering leaders to reimagine the world and drive profit with impact.
Her tenure at Neol as a Founding Creative Leader and her strategic foresight at The Future Laboratory demonstrate her ability to harness market trends and adapt to consumer needs. With a unique blend of innovation and strategy, Ozlem has helped shape the future of numerous brands, positioning them for success in competitive markets.
In her role at Parsley360, Ozlem oversees global brand, marketing, and communications, bringing her extensive experience and strategic vision to the forefront. Her leadership is pivotal in defining and communicating Parsley's brand identity, ensuring that it stands out in the market and resonates with clients globally. Ozlem's ability to think strategically and act with integrity makes her an invaluable asset to Parsley, driving the company's marketing efforts towards achieving transformative results.
Nancy Creadon
Senior Vice President
Sales & Strategic
Relationships
Nancy Creadon brings a unique blend of compassionate innovation, strategic business acumen, and an unwavering commitment to enhancing customer satisfaction and driving organizational growth. With a foundation in healthcare as a mission-driven caregiver turned entrepreneur, Nancy's career has been defined by her ability to exceed expectations in business interactions, making them not only rewarding but genuinely enjoyable for all parties involved.
Starting her journey in the high-stakes environment of Cardiac Intensive Care and oncology nursing at premier institutions in Columbus, OH, Nancy's firsthand experience with patient care and the critical impact of healthcare costs ignited her entrepreneurial spirit. Her academic background, with a Registered Nurse license from The Ohio State University and Mt. Carmel School of Nursing, laid a solid foundation for her transition from frontline healthcare worker to innovative leader.
As the founder of Snap Medical Industries, Nancy demonstrated exceptional leadership in addressing the urgent need for cost-efficient medical solutions. Under her guidance, Snap Medical introduced groundbreaking products that significantly reduced healthcare expenses while improving patient care, showcasing her ability to lead with innovation and integrity.
At Parsley360, Nancy leverages her extensive experience to cultivate and deepen relationships with clients, partners, and teams. Her approach is rooted in understanding and meeting emerging needs, anticipating trends, and aligning relationship strategies with Parsley360's growth objectives. Nancy's role is pivotal in building human-centric connections that not only drive business success but also foster a culture of fun and enjoyment in professional interactions.
Nancy's strategic vision and relational skills are instrumental in positioning Parsley360 as a leader in its sector, ensuring that customer relationships are nurtured and valued at every touchpoint. Her work epitomizes the company's commitment to excellence, innovation, and the creation of meaningful, lasting relationships in the business world.
HAND SELECTED
VALUES
DRIVEN
The values that drive each of us drive all of us. We live and breathe a culture of diversity and inclusiveness and are relentless in the pursuit of continuous improvement. We carefully select listeners. This is the skillset that is most essential to our ability to serve.
ENERGIZED
PEOPLE FOCUSED
Companies are collections of individuals. When we say people over profits, we mean it, because we know in caring for your people, the profits will come. People inspire us. People energize us and your people are our focus at every turn and in every recommendation we make.
EXPERIENCED
RESULTS ORIENTED
We hope you are results-oriented. So are we, because results matter. We begin with results in mind, and our solutions take into account how to effect real change. Organizational change requires individual transformation and individual transformation is reliant on organizational change that supports it.
10531 4S Commons Drive, Suite 711
San Diego, CA 92127
info@parsley360.com
(858) 633-2166
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